EXPOSEG Argentina 2025: Innovation, Partnerships, and a Vision for the Future of Security

Cordoba, Argentina, became the hub of security tech during the fourth edition of EXPOSEG, the region’s most important event for the central security sector. Over the course of eight hours, more than 70 leading companies showcased their latest innovations, trends, and technologies to a professional audience deeply engaged in the evolution of the industry.

SoftGuard took an active role in the event, reaffirming its commitment to transforming the security ecosystem through high-impact technological solutions. This year, we presented WeSafe, a freemium business model designed to promote citizen engagement in safety and prevention.

Inspired by the collaborative model of platforms like Waze, WeSafe creates a new revenue stream for municipalities and private security companies through ads, subscriptions, and an integrated marketplace. It’s a strategic tool for building stronger community connections and advancing public safety with a fresh, digital-first approach.

During the event, SoftGuard also took the opportunity to recognize the contributions of our strategic partners—DX Control, Intelektron, Dreinet (Queclink), Security 24, Netio, CityMesh, Dahua, Hikvision, Uniview, ZKTeco, DSC, Keeper, Ajax, Satel, Hellgrun, Control 24, and Garnet—highlighting the value of partnerships that drive transformation and fuel mutual growth. Every integration is more than a technical milestone; it’s a commitment to shared success and a testament to the power of collaboration.

Staying true to our vision, we continue to work closely with the industry’s top players to develop scalable, innovative, and service-driven solutions that meet today’s demands—and anticipate tomorrow’s.

SoftGuard’s presence at EXPOSEG 2025 left us energized, with stronger relationships, new challenges, and a clear conviction: the future of security is being built today—through technology, innovation, and collaboration.

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