On Tuesday, March 31, Maison de France in Las Condes became the meeting point for key players in Chile’s electronic security industry. SoftGuard and Dahua hosted an event that combined high-value content, technological updates, and the official launch of something highly anticipated: the SoftGuard & Dahua Benefits Club.
The evening began with networking, as the room quickly filled with familiar faces from the industry. The joint welcome set the tone from the start: two companies, one shared vision, and a path that, from now on, will be built together.
A highlight of the first part of the event was the talk by guest speaker Daniel Silva — journalist and innovation expert — who captured the audience’s attention with sharp insights into the technologies shaping today’s business landscape: artificial intelligence, neuromarketing, and applied innovation. A perspective not often seen at traditional industry events, and one of the most talked-about moments of the night.
The Benefits Club was the big announcement of the evening: a program designed to reward loyalty and help grow the business of those who choose to work with both brands. Awards, photos, and a closing toast wrapped up a night that will not be easily forgotten.
Thank you to everyone who attended — those who traveled, those who arrived early, and those who stayed until the very end. Events like this are built by the people who choose to be there, and we don’t take that for granted.
This is the first of many gatherings. We will continue adding new dates, cities, and reasons to meet again.
After a short break, it was time for the product launches. Dahua presented its latest innovations, including the launch of the AirShield panel line, followed by a live demonstration of the integration between Dahua and SoftGuard, showcasing how hardware and software work together to enhance security operations.
